Lonnie Hawkins Costume From The Hawk

Lonnie Hawkins Golf Outfit Look

Lonnie Hawkins The Hawk golf Halloween costume infographic showing HAWK patch visor, blue swirl golf polo, pink plaid golf pants, kiltie golf shoes, bead bracelet, wristband, golf belt, and curly blonde wig

Golf Outfit Look Items

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Lonnie Hawkins The Hawk Will Ferrell Golf

1 White Visor Hat with HAWK Patch (essential)This is the one piece Lonnie never takes off, on the course or off it. Look for a plain white visor with a clean HAWK patch centered on the front, not an oversized logo that looks printed on. Skip this and the rest of the outfit just reads as loud golf clothes with no name attached.
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2 Blue Swirl Patterned Golf Polo ShirtThe pattern is doing the work here, so go busy rather than a plain polo in blue. It’s the base layer the rest of the clashing pieces sit on top of.
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3 Pink Plaid Golf PantsPair these with the swirl polo without worrying whether the patterns match. They’re not supposed to. Lonnie’s golf wardrobe reads like a man who buys whatever’s loudest on the rack.
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4 White Kiltie Golf ShoesThe kiltie flap over the laces is a real golf shoe detail, not a costume exaggeration. Any white golf or bowling shoe with a fringe flap gets you close enough.
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5 Black Onyx Bead BraceletSmall detail, easy to skip if you’re not chasing full accuracy. Stack it on one wrist.
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6 Yellow Silicone WristbandWear it on the same wrist as the bracelet for a little more color. Most people already own something close enough.
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7 White Leather Ratchet Golf BeltCheck your closet first. Any plain white belt works under an untucked polo.
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8 Short Blonde Curly Wig (essential)The messy blonde curls under the visor are what critics keep pointing to when they describe this character, and it’s the second identifier after the visor itself. Get a short, curly style rather than long waves, it needs to look overgrown, not styled. Without it, the visor alone just reads as a guy who plays golf.
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Lonnie Hawkins Skims Ad Look

Lonnie Hawkins Skims campaign Halloween costume infographic showing white briefs, ribbed tank top, HAWK patch visor, tube socks, and golf club prop

Skims Ad Look Items

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Lonnie Hawkins Skims Will Ferrell Parody

1 White Y-Front Briefs (essential)This is the entire joke of the SKIMS campaign: a golf legend well past his prime, shot the same way the brand photographs its underwear models. Plain white, nothing branded. Wear these with confidence, since there’s no busy pattern left to hide behind this time.
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2 White Ribbed Tank Top UndershirtA plain ribbed tank in white, worn loose. It’s doing less identifying work than the briefs, but it keeps the look from being just underwear and socks.
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3 White Visor Hat with HAWK PatchSame visor as the golf look. It’s what tells people this is Lonnie and not just someone standing around in white underwear.
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4 White High Crew Tube SocksPull them up high. Low socks or ankle socks kill the reference completely.
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5 Golf Club PropOne club is enough, carried casually rather than mid-swing. It gives you something to hold at a party instead of just standing there in your underwear, which is honestly the more useful function here.
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How to Style the Lonnie Hawkins Halloween Costume

The visor is the first thing people clock, especially with the HAWK patch facing forward instead of buried under a jacket collar. Pair it with the curly blonde wig and the color-clash golf fit and the read is immediate. Leave the wig at home and the visor just looks like sun protection, not a costume. At a dim party the pink plaid pants do more identifying work than your face will, so don’t hide them under a coat.

Mid-round in one episode, he loses focus mid-swing because he’s daydreaming about the Chili’s baby back ribs jingle instead of his shot. That’s the whole character in one beat, a guy convinced he’s still the most important person on the course while his mind wanders off to ribs. Play him unbothered by the outfit, not embarrassed by it.

Decide which look you’re doing before you shop

The golf outfit and the Skims look share the visor, but everything else is different, and buying pieces for both at once gets expensive fast. Pick the golf look if you want a costume that reads clearly all night. Pick the Skims look only if you’re comfortable being in your underwear at whatever party you’re going to, since that reaction is part of the bit.

The wig will move around more than you expect

A short curly wig shifts when you’re talking, drinking, or dancing, more than a longer wig would. Bring a couple of bobby pins to anchor it near the temples before you leave the house. Check it in a mirror every hour or so if the party runs long.

Lonnie Hawkins Group Halloween Costume Ideas

Duo Idea

Lonnie & Lance Hawkins (The Hawk)

Strong pairing if your group actually watched the show, since the father-son rivalry is the emotional spine of the whole season. Lance is younger and put-together where Lonnie is loud and past his prime, so the visual contrast works even without matching golf gear. Anyone who hasn’t seen The Hawk will just read this as two golfers, one confident and one not, which is honestly still fine.

Lonnie Hawkins Lance Hawkins

Group Idea: The Hawk Family and Crew

Lonnie, Stacy, Lance & Sam

Might work, but this only lands with people who watched the show in the two weeks since it premiered, which is a short window. Stacy needs real exasperation, Lance needs golf gear that looks more competent than Lonnie’s, and Sam needs to look like she’s regretting her career choices as the caddie. If your group is willing to commit to the bit, the four-person dynamic reads clearly once you explain it.

Lonnie Hawkins Stacy Hawkins Lance Hawkins Sam

Duo Idea

Lonnie Hawkins & Ron Burgundy

Excellent pairing of two Will Ferrell characters who are both convinced they’re more impressive than they actually are. Ron Burgundy’s suit and mustache next to Lonnie’s visor and wig gives you real costume variety instead of two men in similar outfits. This one works whether or not anyone has seen The Hawk, because Will Ferrell playing an oblivious guy in a loud outfit is its own recognizable bit.

Lonnie Hawkins Ron Burgundy

Lonnie Hawkins in the Skims campaign look wearing white briefs, tank top, tube socks, and HAWK patch visor while holding a golf club

Lonnie Hawkins Halloween Costume DIY Tips

Building the Look

Most of this is buyable rather than thrift-friendly, since the patterns are specific to the campaign photos. A few pieces you can still find secondhand or already own.

White visor: buy this one for the HAWK patch. A plain visor without it doesn’t read as him.
Golf polo and plaid pants: thrift stores rarely stock this loud a combination together, buying is faster.
Wig: get a short curly blonde style. Don’t try to style your own hair unless it’s already close.
Bracelet and wristband: check a drawer before buying anything.
Golf shoes: secondhand golf shops are a good bet for the kiltie flap detail.
Briefs, tank top, and socks: white basics. Buy the briefs new, obviously.
Golf club prop: a real club from your garage works fine. It doesn’t need to be new.

Playing Lonnie at the Party

Lonnie thinks he’s still the best golfer in any room he walks into. He isn’t, and everyone around him seems to know it before he does.

Talk about your comeback season like it’s already happening.
If someone brings up your ex-wife or your son, change the subject to your short game.
Zone out mid-sentence like you’re replaying a swing, or thinking about ribs. Either works.
Don’t explain the underwear look unless someone asks. Let it land on its own.

Lonnie Hawkins Halloween Costume: FAQ

How do I dress like Lonnie Hawkins for Halloween 2026?

Build the golf look first: the visor with the HAWK patch, the curly blonde wig, and a golf outfit that clashes on purpose, like the swirl polo with plaid pants. Add the bracelet, wristband, and belt for the small stuff. If you want the second look, swap in the white briefs, tank top, and tube socks and carry the golf club prop.

Is the Lonnie Hawkins costume still a good choice for Halloween 2026?

About as current as a costume reference gets. The Hawk premiered on Netflix July 16, 2026, and critics were rough on it, holding it to a 26% score on Rotten Tomatoes (Forbes). Rough reviews don’t stop a costume from working at a party in October, especially with the SKIMS campaign keeping the visor and wig combo in front of people all summer.

What are Lonnie Hawkins’s most famous quotes?

The show is too new for one line to have taken over yet. The most quoted bit right now isn’t even from the series, it’s Kim Kardashian’s narration on the SKIMS campaign: “His body says retired, his SKIMS say one more round.” (Hollywood Reporter)

Who plays Lonnie Hawkins in The Hawk?

Will Ferrell plays Lonnie Hawkins. He also created the show with Harper Steele and Chris Henchy.

What is The Hawk about?

Lonnie Hawkins is a former No. 1 golfer trying to win the last major he needs to complete a career Grand Slam, years past his prime, while his ex-wife and son think the whole comeback is a bad idea.

Do I need real golf clubs for this costume?

No. One club as a prop is enough, and it’s mostly there to give you something to hold at a party. A full bag is overkill and awkward to carry through a crowd.

Can I do the Skims Ad Look without the golf look?

Yes, but it reads as generic underwear-and-visor unless people already know the campaign. The golf look is what makes people place the character, so it works best as a costume built for two different moments in one night, not a replacement for the golf fit.