Last updated: August 18, 2026ยท By Seckin Peker

Halloween Costume Idea For Horror Fans

Jonathan Smiley From Ice Cream Man Halloween Costume

A wrongly convicted man made a deal with a demon and came back selling ice cream. He barely says a word about it.
ChefhorrorVillainMale
🍨
Quick Answer: The Jonathan Smiley costume is a white ice cream vendor uniform finished with a red-trim paper hat and a red bow tie, no dialogue required.
  • White Chef Coat
  • White Apron
  • White Chef Pants
  • Black Dress Shoes
  • White Chef Hat with Red Stripe (essential)
  • Red Bow Tie (essential)
  • Donut / Pastry Box

Jonathan Smiley drives an ice cream truck through a quiet town and hands out treats laced with something that turns children against their own parents. Ari Millen plays him in Ice Cream Man, a 2026 slasher directed by Eli Roth that hit theaters in August (Wikipedia). This is a brand new release, not an established classic, so most people at your party will not recognize him yet. The red-trimmed hat and bow tie are what separate this from a random ice cream vendor costume.

Items Total7 Items
DifficultyEasy
VibeFriendly Menace, Retro Vendor
Cost$60-$140

Jonathan Smiley Halloween Costume Items

Jonathan Smiley Ice Cream Man Halloween costume infographic showing white chef coat, apron, pants, black dress shoes, red-trim paper chef hat, red bow tie, and pastry box

Jonathan Smiley Costume Items

Affiliate links. We may earn a small commission at no extra cost to you.

Ice Cream Man Eli Roth 2026 Horror Villain
  • 1 White Chef CoatThe base upper layer. Plain and buttoned, not chef-branded in any way, since this is a vendor uniform, not a kitchen jacket.
    See on Amazon
  • 2 White ApronTied over the coat at the waist. Check your closet or a kitchen supply store before ordering one new.
    See on Amazon
  • 3 White Chef PantsMatches the coat for a full white uniform. Plain white pants of any kind will pass in low light at a party.
    See on Amazon
  • 4 Black Dress ShoesThe one dark note against an otherwise all-white outfit. Any plain black dress shoe works.
    See on Amazon
  • 5 White Chef Hat with Red Stripe (essential)The retro paper soda-jerk hat is the single most identifying piece of this costume. Look for one with red trim or piping specifically, since a plain white hat reads as generic kitchen staff instead of a vintage ice cream vendor.
    See on Amazon
  • 6 Red Bow Tie (essential)The single bright color break in an all-white uniform. It is small, but it is exactly the kind of detail that makes people ask what you are before you say anything.
    See on Amazon
  • 7 Donut / Pastry BoxOptional. Carry it in one hand like you are still making deliveries. It gives you something to do with your hands and reinforces the vendor angle for anyone who has not placed the reference yet.
    See on Amazon
Jonathan Smiley the Ice Cream Man standing inside his ice cream truck in white vendor uniform with red bow tie

How to Style the Jonathan Smiley Halloween Costume

The hat and bow tie are what make this specific. An all-white uniform on its own reads as a generic ice cream man, a dentist, or a kitchen worker depending on the room’s lighting. Add the red-trimmed hat and the small red bow tie and it snaps into “retro vendor” territory, which is closer to what the film is actually going for. Skip the smile that never quite reaches your eyes and you have lost half the character.

Jonathan Smiley almost never talks in the film. He drives, he hands out treats, and he watches. At a party, that translates to standing near the snack table a little too long, offering people something sweet, and not saying much when they ask what you are dressed as. Let the costume answer for you.

Explain the reference before someone assumes generic ice cream man

Because the film released the same year as the party, most people have not seen it. Have a one-sentence answer ready: “the villain from that new Eli Roth movie.” Otherwise you will just look like a costumed food vendor all night.

Don’t over-accessorize the smile

Face paint or a fixed grin prosthetic can push this into clown territory fast, which is a different costume entirely. A real, slightly-too-long smile does more than makeup will.

Jonathan Smiley Group Halloween Costume Ideas

Group Idea: 2026 New Horror Villains

Jonathan Smiley, Pennywise, Art the Clown, Chucky

Might work, but only for a crowd that follows new horror releases closely. Jonathan Smiley is weeks old as a reference next to three decades-established icons, so he will need the most explaining of the group by far. The visual contrast, a mostly-white vendor uniform against three very differently costumed killers, at least keeps the lineup from blurring together.

Jonathan Smiley Pennywise Art the Clown Chucky

Group Idea: Bayleen Bay Survivors

Jonathan Smiley, Jared, Lizzie, Tommy, Mia

Strong concept if your group has actually watched the film, since the kids’ plotline gives four costumes with real character beats to reference against a single, quiet villain. It falls apart fast for anyone who has not seen it, since none of the survivor characters have a distinct visual hook on their own.

Jonathan Smiley Jared Lizzie Tommy Mia

Duo Idea: Cursed Deal Makers

Jonathan Smiley & a Demonic Necromancer

Excellent visual pairing for two people, since the film’s own twist puts these two characters together at the center of the plot. The white uniform against a robed, scarred figure gives an immediate light-and-dark contrast that reads even without explaining the deal between them.

Jonathan Smiley Demonic Necromancer

Jonathan Smiley Halloween Costume DIY Tips

Building the Look

This is one of the cheaper builds on the site. Most of the uniform can come from a restaurant supply store or your own closet.

  • White coat, apron, and pants: check restaurant supply stores or thrift stores before buying new.
  • Black shoes: check your closet first.
  • Paper chef hat with red trim: buy this one, it is cheap and it is the main identifying piece.
  • Red bow tie: buy this too, a clip-on is fine and it costs almost nothing.
  • Pastry box: skip it if carrying a prop all night is not your thing. The uniform and hat do most of the work.

Playing Jonathan Smiley at the Party

He barely speaks in the film, which makes him easy to play and slightly unsettling if you commit to it. The character is a smile that goes on a beat too long, not a monologue.

  • Offer people a treat from your prop box instead of introducing yourself.
  • If someone asks who you are, just smile and hold eye contact a second too long before answering.
  • Do not do a big villain laugh. It undercuts the whole point of a character who barely talks.
  • Following one person around the room for a few minutes, at a distance, sells it better than any line would.

Jonathan Smiley Halloween Costume: FAQ

Wear the white chef coat, apron, and pants as your base uniform. Add black dress shoes, then finish with the two items that actually identify him: the white paper chef hat with red trim and the red bow tie. Carry a pastry or donut box in one hand for the full ice cream vendor effect.

It is a fresh reference but a risky one. Ice Cream Man opened in August 2026 to poor reviews and a weak box office, and most people outside dedicated horror fans have not seen it. If you want a costume people instantly place, this is not it yet. If you want to be the one person at the party who explains a very specific new villain, this works.

He barely speaks in the film. The character is built around a friendly, unsettling smile and near-total silence rather than a memorable line, which is part of what makes him effective as a slasher villain.

Ari Millen plays Jonathan Smiley, known as the Ice Cream Man, in the 2026 film directed by Eli Roth.

He was a kind man wrongly convicted of crimes committed by someone else in his town years earlier. While imprisoned, a demonic necromancer offered him revenge in exchange for his soul. He took the deal, came back as an undead ice cream vendor, and began using magic treats to turn the town’s children into killers.

Mostly not directly. His method is indirect and arguably worse: he brainwashes children through the treats he hands out, and they carry out the violence against their own families.

Optional. It reinforces the vendor angle and gives you something to hold, but the hat and bow tie already carry most of the recognition for anyone who has seen the film.

Who directed Ice Cream Man (2026)?

What does Jonathan Smiley trade for revenge on his town?

Who plays Jonathan Smiley in the film?