Halloween Costume Guide
Two looks, fifteen items, and a wig that does most of the talking. The fastest way to tell the K-pop crowd who you are.
Hanni Pham is a singer and member of NewJeans, the K-pop group that debuted in 2022 with “Attention” and became one of the most-discussed acts of the decade before their label dispute slowed things down. She sings, she fronts Gucci and Armani Beauty campaigns, and she wears a lot of denim. The denim-on-denim Y2K look is what most people picture when they think of her. K-pop fans will know immediately. Everyone else needs one sentence of context.
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The glasses and the wig are what people read first, and they have to be right before anything else matters. A denim jacket without those two items is just a denim jacket. With them, the character is established from across the room. The one thing that goes wrong at parties is the wig shifting forward, which makes the glasses sit wrong on top of it. Pin the wig at the crown before the glasses go on.
Hanni moves with a quiet confidence that does not try too hard. At a party, that means you do not explain yourself unless someone asks. If someone asks, you say “NewJeans” and hum the first four notes of “Hype Boy.” That is usually enough. If it is not, you were at the wrong party anyway.
Apply the Rhinestones Before You Leave Home
Flatback rhinestones need to dry fully before you move around. Apply them the night before or at least two hours ahead. Ones applied too close to departure will drop off in the car. Rhinestone stickers are faster but flatbacks look better in photos if you have the time.
The Socks Stay Up
Crew socks folded down over the shoe look like any other sneaker combination. Pulled up to mid-calf over the ankle is the NewJeans-specific detail. If yours keep sliding down, a small strip of double-sided fashion tape inside the sock cuff fixes it. Low-cut no-show socks are the wrong call entirely.
The Bunnies Squad
This is the strongest option if everyone in the group is a NewJeans fan. The matching Y2K denim aesthetic means you can coordinate without being identical, which is usually what makes a group costume actually work. It reads immediately to K-pop fans. Outside that crowd, you are a group of people in matching denim outfits, which is still a conversation starter.
The Y2K Pop Princesses
Conditional. Britney and Avril are recognizable across age groups, which carries the group’s recognition even for people who do not follow K-pop. Wonyoung is IVE, not NewJeans, so there will be one person all night asking “wait, which one are you?” Decide if that is fine before committing.
The Harmonious Hannahs
The name-based theme is charming in theory. The problem is that “Hannah Montana” and “Hannah Baker from 13 Reasons Why” are very different energies to have in the same photo. It can work if your group likes the absurdist angle. Hannah Washington from Until Dawn is the niche one; most people will not place it. I’d say this group is for parties where explanation is part of the fun.
The Powerpuff Girls Collab
Niche. This comes from the actual NewJeans x Powerpuff Girls collab content, so there is a real reference behind it. The Powerpuff characters are widely known, but Hanni dressed as Hanni next to Blossom, Bubbles, and Buttercup will confuse anyone who missed that collab. Best at a K-pop or animation-focused event.
The wig and the glasses are the two things you need to buy specifically. Everything else has a reasonable chance of already being in your wardrobe or a friend’s. Check your closet before ordering denim pieces, especially the shorts and jacket.
Hanni’s screen presence is calm, a little playful, and not showy. That is genuinely easy to maintain at a party. You do not need to perform.
Two looks to choose from. The denim look: round eyeglasses, a black straight wig, a long denim jacket, a lace cami top with rhinestone detail, high-waisted denim shorts, crew socks pulled up, and Air Jordan 1 Mids. The suit look: a bun hair piece with hair extension, a lightweight cardigan, white-black fashion sneakers, a red leather bag, and dress socks. The wig and glasses are the most essential items for recognition in the denim version.
Hanni is a performer, not a scripted character, so there are no iconic fictional lines. She is known for her stage presence, her multilingual background, and her personality in fan interactions. At a party, referencing NewJeans songs by name lands better than trying to quote a line. Hum “Hype Boy” or say “Attention” and most K-pop fans in the room will know immediately.
Among K-pop fans, recognition is high, and NewJeans stayed in entertainment news well beyond the fandom due to their very public label dispute in 2024 and 2025. Hanni returned to ADOR at the end of 2025 and the group is preparing a comeback, so this is a costume with current news behind it. Outside K-pop circles, the Y2K denim look reads as a specific aesthetic even without knowing who Hanni is.
One is enough. The denim jacket look is more recognizable for a casual party setting. The suit look is better if you’re going somewhere with an audience that follows K-pop closely. Pick the one that fits your event and your budget.
If your hair is already long, straight, and dark black, skip it. Hanni’s denim look centers on long straight black hair. If yours is significantly different in length, color, or texture, get the wig. The glasses help, but the full silhouette is what makes the character read from across a room.
Hanni Pham is a Vietnamese-Australian singer who debuted as a member of K-pop group NewJeans under ADOR in July 2022. Born in Melbourne, Australia to Vietnamese parents, she is known for her multilingual skills and is a main vocalist in the group. NewJeans broke through quickly with “Attention,” “Hype Boy,” and “OMG,” becoming one of the most-discussed K-pop acts of 2022 and 2023.