Costume Guide
Seven pieces, one sky blue blazer, and the horse-riding dance is entirely your responsibility.
Gangnam Style was released in July 2012 and became the first YouTube video to reach one billion views, then two billion, eventually peaking at over four billion. PSY’s music video — featuring his horse-riding dance, exuberant charisma, and a succession of increasingly absurd locations around Seoul’s Gangnam district — made him a genuine global phenomenon for a period that is difficult to overstate if you weren’t paying attention to the internet in late 2012. The costume is straightforward: a sky blue blazer worn open over a white dress shirt with a black bow tie, black dress pants and belt, black rectangular sunglasses, and black-and-white two-tone wingtip shoes. Seven pieces that assemble into an immediately recognizable look for anyone who was online that year.
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The sky blue blazer is the single piece that places this costume. Without it, the rest of the outfit reads as a general formal look — white shirt, black pants, bow tie — that could be any number of characters or simply a well-dressed person. The blazer’s shade matters: PSY’s blazer in the video is a clear, medium sky blue that reads as immediately, confidently blue from any distance. Too dark and it reads as a formal navy suit; too light and it approaches powder blue. The blazer is worn open throughout the video, which means the white shirt and bow tie are always visible at the front — don’t button it.
The bow tie is the next most specific detail. It sits at the collar of the white shirt, visible in the open V of the blazer, and should be a proper black bow tie rather than a long tie. The two-tone black-and-white wingtip shoes are the detail that completes the character’s specific brand of dapper absurdism — the shoes should clearly show both the black and white panels, which together with the blazer give the costume its particular visual energy. Black plain-toe shoes would be accurate enough, but the wingtip detail is what makes the look read as a deliberate aesthetic choice rather than just a suit.
The sunglasses are always on. PSY wears his black rectangular frames consistently throughout the Gangnam Style video regardless of the scene, and they function as the final character-recognition trigger alongside the blazer. Rectangular frames are the specific shape — round or aviator frames read as a different look. Wear them from the moment you arrive to the moment you leave, and deploy the horse-riding dance at least once per hour. A brief tutorial on YouTube takes about five minutes to learn to a recognizable level.
Blazer Shade
Sky blue, not navy and not powder blue. The blazer reads at a distance, so the shade needs to be confident and clear. If ordering online, look for descriptions like “sky blue,” “cornflower blue,” or “light blue” — and check the product photos in daylight rather than studio lighting.
Blazer Open, Always
PSY wears the blazer open throughout the video. Buttoning it changes the silhouette and hides the white shirt and bow tie combination that is part of the character’s look. Keep it open and let the blazer fall naturally at the sides.
Bow Tie vs. Long Tie
Bow tie, not a long necktie. The bow tie is visible in the open blazer and is a specific character detail. A long tie reads as a completely different aesthetic and loses the precise visual reference to the video’s look.
Sunglasses On
PSY’s sunglasses are on in every scene of the music video. Wearing them only for photos rather than throughout the event is a reasonable concession for indoor lighting, but for any group shots or photos where you want the costume to read clearly, the glasses need to be on.
The Shoes
The two-tone wingtip shoes are more accurate than plain black shoes, and the visual contrast between the black and white panels adds to the dapper quality of the look. If the size or fit of the specific shoes is an issue, plain black dress shoes are an acceptable substitute — the blazer and bow tie do the identification work.
The Dance
The horse-riding dance is the costume’s most important non-physical element. A basic version — left hand twirling a lasso above the head, right hand on an imaginary reins, knees bouncing in a gallop rhythm — takes about five minutes to learn from a YouTube tutorial and generates immediate recognition from anyone who experienced 2012 online culture.
K-Pop Duo
Two iconic faces of Korean pop music from different eras — PSY as the 2012 global phenomenon who introduced much of the world to Korean entertainment, and Jang Wonyoung as one of the defining faces of fourth-generation K-pop. The visual contrast between PSY’s sky blue suit absurdism and Jang Wonyoung’s polished K-pop idol aesthetic tells a compact story of how Korean entertainment has evolved over a decade while maintaining global appeal.
Korean Wave Group
A Korean Wave group that spans Hallyu’s musical evolution — PSY who launched K-pop to mainstream Western awareness, alongside two current generation K-pop artists. Three completely different aesthetics from three different moments in Korean pop culture’s global expansion, unified by the shared cultural context of the Korean Wave. A strong group concept for anyone who wants to represent the breadth of contemporary Korean entertainment.
Korean Entertainment Duo
Two of the most globally recognized faces of Korean entertainment from the 2010s and 2020s respectively — PSY who made Gangnam Style the first video to a billion YouTube views, and Gi-hun from Squid Game whose red tracksuit became one of the most replicated Halloween costumes globally in 2021. The visual contrast between PSY’s sky blue blazer and Gi-hun’s red tracksuit is strong, and the shared context of Korean content breaking global records gives the pairing a clear conceptual thread.
Korean Pop Culture Group
A Korean pop culture ensemble covering music, K-pop, and K-drama — PSY from Gangnam Style, Hanni from NewJeans, and players from Squid Game. Three completely different visual palettes — sky blue blazer, K-pop idol fashion, and green numbered tracksuits — create a group where every costume reads clearly and the concept covers the full range of Korean entertainment that has dominated global pop culture across a decade of the Korean Wave.
PSY wears a sky blue blazer open over a white dress shirt with a black bow tie, black dress pants, a black dress belt, black-and-white two-tone wingtip dress shoes, and black rectangular sunglasses. The blue blazer worn open with the bow tie visible at the collar and sunglasses on at all times is the specific combination that places the Gangnam Style music video immediately for anyone who has seen it.
PSY is a South Korean singer and rapper whose 2012 song Gangnam Style became the first YouTube video to reach one billion views, eventually accumulating over four billion. The song’s comedic horse-riding dance and PSY’s exuberant performance style made it a global phenomenon and one of the defining pop culture moments of the early 2010s. His real name is Park Jae-sang, and “Gangnam Style” refers to the upscale Gangnam district of Seoul.
PSY’s blazer in the Gangnam Style music video is a clear sky blue — medium brightness, clearly blue without being electric or navy. The lightness of the shade against the black pants and white shirt is central to the look. Search for “sky blue” or “cornflower blue” rather than “light blue” or “baby blue,” which often read as too pale, or “royal blue,” which reads as too saturated.
Technically optional. Practically, the horse-riding dance is the costume’s most valuable accessory and the element that generates the most recognition and enthusiasm at any event. Anyone who sees the blue blazer and sunglasses will be expecting it. The basic motion — lasso twirl above the head, imaginary reins in one hand, galloping leg bounce — takes about five minutes to learn from a YouTube tutorial and requires no athletic ability to execute convincingly.
Gangnam Style is an excellent Halloween costume — the blazer and suit base is genuinely comfortable to wear all evening, the character is recognized by anyone who experienced 2012 online culture, and the built-in dance move means the costume includes its own entertainment. The sky blue blazer also photographs well against most backgrounds due to its distinctive shade.
Other Korean pop culture icons pair most naturally — Jang Wonyoung and Hanni from the current K-pop scene create a Korean Wave group that spans different eras of the genre. For a broader Korean entertainment concept, Gi-hun from Squid Game provides strong visual contrast with his red tracksuit against PSY’s blue blazer, and the shared context of Korean content breaking global records gives the pairing a clear conceptual thread.