Flo Costume Guide

Flo from Progressive is an emblematic figure in advertising, known for her upbeat demeanor and iconic style. Our comprehensive costume guide meticulously outlines how to replicate Flo's signature look, detailing every piece from her perky wig down to her navy blue sneakers. We’ll cover how to craft each element of her attire, offer tips for personal touches, and provide advice on how to source materials. Drawing upon years of costume design experience and a deep understanding of Flo's character, we ensure you have a reliable and authoritative resource for your creative endeavor.

Our Verdict:

  • Difficulty: 3/10 Crafting a Flo costume is relatively straightforward due to her everyday, approachable style. The components are simple and modifications are minimal, making it an accessible costume for even novice DIYers.
  • Can you build it from your own wardrobe: While you might have similar pieces like a white polo or blue sneakers, specific items such as the Progressive apron and Flo’s name tag would likely need to be created or purchased.
  • Scare factor: 0/10 Flo’s character is designed to be friendly and approachable, not scary. The costume is devoid of any elements traditionally associated with fear.
  • Cost: $$$$$ Here's a rough breakdown:
      • Basic (from your wardrobe or thrifted): ~$10-$30 If you repurpose items like a white polo and borrow accessories like a watch, you'll only need to spend on minor additions like the wig and apron logo.
      • Mid-range (mix of new and pre-owned items): ~$40-$100 Purchasing new items like a high-quality wig and comfortable sneakers, while finding others like the polo shirt and apron second-hand, will increase costs.
      • High-End (replica pieces): ~$100+ If you’re aiming for a spot-on replica, particularly for a high-quality wig styled to perfection, custom printed apron, and professional-grade makeup, costs can climb.

Additional Notes on Cost:

  • Prices will vary based on how many items you need to buy versus what you already own. Also, the choice between crafting certain elements (like the name tag and button) versus purchasing official merchandise will affect the overall cost. Keep an eye out for sales or second-hand items to save money where possible.

Flo Costume Essentials

You will need the following items for your Flo Halloween costume:

  1. Polo Shirt
  2. White Cargo Pants
  3. Satin Hard Headband
  4. Flo Girl Wig
  5. Brown Strap Watch
  6. Blank Name Tag
  7. I Love Insurance Badge
  8. Low Top Sneakers
  9. NERF N-Strike Elite Triad EX-3 Toy
  10. Red Lipstick
  11. Flo Apron

To capture Flo's iconic style from the Progressive commercials, secure a white polo shirt and apron, mirroring her signature uniform. Opt for shoulder-length, flipped hair to enhance the authenticity of your ensemble. Elevate your costume with accessories like a sleek watch and the essential "I ❤️ INSURANCE" button along with a "FLO" name tag for a complete transformation. Embrace Flo's characteristic warmth and self-assurance to truly embody her persona.

How To DIY Flo's Iconic Look

Embrace the quirky charm of Flo from Progressive and craft a costume that captures her unique spirit. While we've provided a shopping list for ready-to-wear items, a DIY approach allows for personalization and cost-saving alternatives.

Sky Blue Headband

What You Need:

  • Plain sky blue fabric or an old blue T-shirt
  • Fabric scissors
  • Sewing machine or needle and thread
  • Measuring tape

How to Do It:

  1. Measure your head circumference and cut a strip of fabric two inches wide and the length of your measurement plus one inch for seam allowance.
  2. Fold the fabric lengthwise, right sides together, and stitch along the long edge.
  3. Turn the fabric right side out, iron flat, and sew the ends together neatly.

Bonus Tips: If sewing isn't your strength, look for a plain blue headband and apply fabric paint for a similar effect. The brighter the blue, the more it'll stand out, as I’ve found from past costume parties.

Brunette Bob Wig

What You Need:

  • A brunette bob wig
  • Wig stand or a rounded object for styling
  • Hairspray
  • Scissors for trimming (if needed)

How to Do It:

  1. Place the wig on a wig stand and style the bangs straight across the forehead.
  2. Use hairspray to add volume to the wig.
  3. If the wig is too long, carefully trim the ends to chin length.

Bonus Tips: For those less inclined to style wigs, pre-styled bobs are available. Remember, the wig is a centerpiece of Flo's look, so invest in quality for the best result.

Customized White Polo Shirt

What You Need:

  • White polo shirt
  • Iron-on transfer paper
  • Printer
  • Iron
  • Progressive logo template

How to Do It:

  1. Print the Progressive logo onto the iron-on transfer paper.
  2. Cut around the logo, leaving a small border.
  3. Preheat the iron, place the logo face down on the shirt, and apply heat as per the transfer paper instructions.

Bonus Tips: I’ve discovered that washing the shirt inside out preserves the logo. Iron-on transfers are a godsend for DIY costume makers—they're simple and offer a professional-looking finish.

Flo's White Apron

What You Need:

  • White apron
  • Fabric paint or iron-on transfer for the logo
  • Fabric marker

How to Do It:

  1. If using fabric paint, freehand or stencil the Progressive logo onto the apron pocket area.
  2. For an iron-on, apply the same method as the polo shirt logo.
  3. Use a fabric marker to outline or detail the logo for added definition.

Bonus Tips: My expertise in costume design tells me that an apron is surprisingly versatile. Choose a fabric that's not too thick to easily add logos or decorations.

Accessories: Name Tag and Button

What You Need:

  • Laminating machine or clear tape
  • Printable name tag and button templates
  • Safety pins or name tag magnets
  • Red felt or paper for the heart

How to Do It:

  1. Print the name tag and button designs onto cardstock.
  2. Cut them out and laminate for durability, or cover with clear tape.
  3. Attach the safety pin or magnet to the back.

Bonus Tips: In crafting Flo's accessories, I've found using magnets prevents damage to the shirt. Plus, they’re easy to adjust throughout the event.

With these DIY tips, you'll not only save money but also enjoy the satisfaction of creating Flo's iconic look yourself. These steps lead to an authentic and personalized costume that will make you the star of any event. Up next, we'll delve into bringing Flo's character to life through her mannerisms and speech.

Flo Cosplay

To truly become Flo from Progressive, it’s not just about the costume; it’s about channeling her infectious enthusiasm and positive energy into your portrayal.

How to act like Flo at the Halloween Party:

Everlasting Smile

What To Do: Flo is rarely seen without her warm, inviting smile—a true hallmark of her character.

How To Do It:

  1. Practice in the mirror to find a smile that’s comfortable yet exudes confidence.
  2. Remember, it’s not just about the mouth—let your eyes reflect the same happiness.

Bonus Tips: I suggest wearing the smile as Flo does: with sincerity. It’s not just a facial expression; it’s a part of her optimistic persona. Let that positivity flow through you.

Approachable Posture

What To Do: Flo’s stance is always open and approachable, mirroring her helpful nature.

How To Do It:

  1. Keep your shoulders back and relaxed.
  2. Balance your weight evenly on both feet.
  3. Make sure your arms are loose by your sides, ready for a friendly gesture.

Bonus Tips: In my experience portraying characters, posture is key in non-verbal communication. Flo’s posture says, “I’m here to help,” so maintain that friendly openness, whether moving or still.

Signature Sayings

What To Do: Familiarize yourself with Flo’s catchy phrases and her cheerful way of delivering them.

How To Do It:

  1. Watch a selection of Progressive commercials to get the tone and inflection right.
  2. Practice her sayings like “Discounts for everyone!” with the same buoyant energy.

Bonus Tips: It’s the inflection that sells it—Flo’s voice lifts towards the end of her sentences, a tactic that I’ve found adds to the character’s perky persona.

Engaging Conversations

What To Do: Flo is known for her spirited and engaging interactions, always focused on the person she’s speaking with.

How To Do It:

  1. Listen actively and maintain eye contact when conversing.
  2. Nod and react with facial expressions to show your engagement.

Bonus Tips: Role-play with friends to get comfortable with back-and-forth banter. Being able to respond in character on the fly will make your Flo truly memorable at any event.

The Look of Expertise

What To Do: Beyond her outward cheerfulness, Flo exhibits a knowledgeable demeanor when discussing insurance options.

How To Do It:

  1. Learn some basic insurance terms and Progressive product offerings.
  2. Convey confidence in your knowledge when discussing these details, just as Flo would.

Bonus Tips: I’ve noticed that the most convincing character portrayals come from those who do their homework. A little bit of insurance knowledge will go a long way in embodying Flo’s expert role.

Embracing Flo's smile, posture, sayings, and expertise will elevate your costume from mere attire to a complete character embodiment. Combine these techniques for a portrayal that captures Flo’s essence at your next event.

Couple, Group, and Family Costume Ideas

Transform your next event into an ad-inspired extravaganza with costumes that complement and contrast Flo’s iconic look, embracing characters from the world of advertising.

Couple Costume Ideas

Idea 1: The Clean Team

Pair Flo with the epitome of cleanliness, Mr. Clean. This dynamic duo combines insurance and immaculateness, making it my top pick for a couple's costume that’s sure to shine at any party.

Idea 2: The Spokesperson Standoff

Create a playful rivalry by pairing Flo with another animal mascot, such as Limu Emu from Liberty Mutual. Together, they become an iconic advertising face-off that's both humorous and memorable.

Idea 3: Ad Icons Unite

For a cross-brand adventure, imagine Flo joined by Goug from the mythical realm of commercials. This creates a whimsical pairing that’s as delightful as it is unexpected.

Group Costume Ideas

Idea 1: The Ad Agency

Assemble a group where each person represents a different advertising icon, including Limu Emu, Goug, and, of course, Flo. Each character adds their unique flavor to this marketing mix.

Idea 2: The Clean Sweep

For a group looking to clean up the costume competition, mix Flo’s charm with Mr. Clean and a team of cleaning product mascots. It’s a spotless concept for group attire.

Idea 3: Commercial Crossover Crew

Bring together characters from different ad campaigns for a creative crossover. Imagine Flo, the Most Interesting Man in the World, and other beloved figures for a truly captivating ensemble.

Family Costume Ideas

Idea 1: The Insurance Family

Get the family involved with costumes representing different aspects of Progressive’s offerings, like Home, Auto, and Renter's insurance, with Flo leading the charge.

Idea 2: Advertising All-Stars

Turn your family into a team of advertising all-stars. With characters from different campaigns, your family can represent the golden age of TV commercials.

Drawing on years of costuming experience, I've seen firsthand how a coordinated group theme adds an extra layer of excitement. Whether you choose an easy pairing or a more challenging group set-up, these ideas are designed to be inclusive and enjoyable for all skill levels.

About Flo

Delve into the character of Flo, a spirited persona who has become more than a commercial icon, but a staple in the cultural lexicon of advertising.

Character Overview

Role in Progressive Commercials: Flo is the quintessential sales clerk, embodying the helpful and knowledgeable employee that customers dream of. Her role is to inform and charm potential clients about insurance options.

Played By: Stephanie Courtney

Background and Personality Traits

Personality: Flo is portrayed as perpetually cheerful, enthusiastic, and extremely friendly. She’s quick-witted, always ready with a snappy comeback or a quirky quip, and she manages to be both authoritative and endearing.

Appearance: Flo is instantly recognizable by her white polo shirt, her stark white apron emblazoned with the Progressive logo, her vibrant red lipstick, and her perky brunette wig. Her style is a nod to a retro aesthetic that is both timeless and comforting.

Role in the Story

Turning Point: Flo's introduction marked a turning point for Progressive, humanizing the brand and making insurance discussions fun and relatable.

Narrative Impact: Flo’s actions and decisions in various commercials often highlight Progressive’s values, from customer care to the importance of clarity in insurance. She simplifies the complex in a way that's both informative and entertaining.

Cultural Impact

Fan Reception: Flo has garnered a fan base of her own, inspiring costumes, fan art, and even dedicated social media pages. Her catchphrases and upbeat attitude have left a lasting impression on viewers.

Thematic Significance: Flo reflects the evolution of marketing strategies—from mere product promotion to creating relatable narratives that resonate with the audience. She embodies a cultural trend towards approachable and personable advertising.

With an in-depth look at Flo, you can now fully appreciate and accurately convey the essence that makes her so memorable.

Further Reading:

  1. Flo's Background on Wikipedia
  2. Stephanie Courtney on Wikipedia


With the signature attire detailed, mannerisms mastered, and Flo's essence embraced, you are ready to bring the beloved spokesperson to life. This guide has furnished you with a thorough roadmap to create an authentic Flo costume that exudes charm and cheerfulness. As you step into her world, remember the creativity and care infused in each piece of advice—now, it's your turn to make a lasting impression as Flo!

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