Beverly Marsh Costume Guide

Beverly Marsh, the fierce and resilient female character from Stephen King's IT, is a compelling character with a timeless style. This Beverly Marsh costume guide will empower you to capture her iconic look and embody her unwavering spirit. We'll cover everything from her signature floral dress to her practical footwear. Throughout my years of preparing hundreds of costume guides, I've gained a deep appreciation for Beverly's character. With these insights and a few simple resources, you'll transform into a Beverly Marsh that's both authentic and impressive.

  • Difficulty: 1/10  The clothing itself is extremely simple. Styling the hair might be the most challenging aspect.
  • Can you build it from your own wardrobe: There is a very high chance that you won't need to but a single piece for this costume, the floral dress might be the trickiest item, depending on your wardrobe.
  • Scare factor: 2/10 - Beverly herself isn't inherently scary. However, paired with the right makeup (cuts, blood spatter) or context (with a Pennywise companion), the scare factor can be increased.
  • Cost: $$$$$ Here's a rough breakdown:
      • Basic (from your wardrobe or thrifted): ~$10-$30 (if you need to purchase a dress, floral fabric to modify an existing dress, or a key necklace).
      • Mid-range (mix of new and pre-owned items): ~$30-$75 (if you need to purchase a new wig, specific brown boots, or replica accessories).
      • High-End (replica pieces): ~$75+ (if you want an exact replica wig, specially commissioned jewelry, or a high-quality leather backpack).
    • Additional Notes on Cost:

      • Thrifting is your friend: Check thrift stores for vintage-style dresses, boots, and even backpacks to significantly reduce cost.
      • Creative alterations: Consider transforming a dress you own by adding a printed floral overlay or hand-painting a design for a custom look.
      • Prioritize what matters: If your budget is limited, focus on nailing the dress and the hair – these are the most visually recognizable elements of Beverly's look.

Beverly Marsh Costume Essentials

How to DIY Beverly Marsh's Iconic Look

Transform yourself into the brave and spirited Beverly Marsh! With her signature floral dress and practical accessories, she has a look that's both memorable and achievable. If you're ready to channel your inner Losers' Club member, let's get started on making your very own Beverly Marsh costume. While we've provided a shopping list above for ready-made options, these DIY methods give you more creative control and can even be budget-friendly!

The Heart of the Look - The Floral Dress

What You Need:

  • Pattern: A simple A-line or shift dress pattern (search free options online)
  • Fabric: 1.5 to 2 yards of cotton fabric with a small, dainty floral print on a light cream background.
  • Sewing supplies: Thread, scissors, pins, sewing machine (or hand-sewing supplies)
  • Optional: Brown bias tape (for finishing the neckline and armholes)

How to Do It:

  1. Choose Your Pattern: Find a pattern that has a classic silhouette and V-neckline. Simplicity has free vintage patterns readily available.
  2. Cut It Out: Follow the pattern instructions to cut out your fabric pieces.
  3. Sew Time: Assemble the dress according to the pattern, paying attention to darts and seam finishes.
  4. Finishing Touches: If desired, use bias tape to create a neat edge for the neckline and armholes.

Bonus Tips:

  • Thrift store finds: Hit your local thrift shops for vintage dresses that might be the perfect base to easily modify into your Beverly Marsh costume.
  • Customize it: If you can't find the exact print, play around! Stencil your own floral pattern or add an overlay of sheer, pale fabric printed with flowers for a unique touch.
  • The Power of Accessories: This simple dress is where Beverly's accessories, like a key necklace and brown boots, truly shine.

Beverly’s Signature Auburn Curls

What You Need:

  • Wig: A shoulder-length auburn wig with full, messy curls.
  • Styling Products: Light hairspray, texturizing spray (optional).
  • Tools: Hairpins, hairbrush (optional)

How to Do It:

  1. Perfecting the Wig: Gently brush out the wig if needed and style the curls to your liking.
  2. The Natural Touch: Use a little texturizing spray to add volume and a lived-in look to the hair.
  3. Secure It: If necessary, use hairpins to discreetly secure the wig to your natural hair for added stability.

Bonus Tips:

  • No wig? No problem: If you have auburn hair, style yours to mimic her voluminous curls. Watch clips of the movie to get inspiration!
  • Practice makes perfect: Styling wigs takes time. Give yourself some extra practice time before the big day.
  • Consider Your Comfort: Remember, full wigs can get warm, especially for indoor events.

Practical and Stylish - The Brown Boots

What You Need:

  • Boots: A pair of brown, lace-up ankle boots with a sturdy look (thrift stores are your friend!)
  • Leather Stain/Dye (Optional): If the boots aren't the perfect shade of brown.
  • Shoelaces: Brown laces

How to Do It:

  1. The Perfect Pair: Find sturdy ankle boots that have a slightly worn-in appearance for that Beverly Marsh vibe.
  2. Color Change (Optional): If needed, refresh the color of your boots with leather stain or dye. Follow the product instructions carefully.
  3. Lace It Up: Ensure the boots have brown laces for a cohesive look.

Bonus Tips:

  • Comfort is key: Prioritize boots you can comfortably walk in, especially if you'll be out and about trick-or-treating or exploring a convention.
  • Weather the Look: Scuff up the soles a little to give your boots that "lived-in" Beverly Marsh feel.

Beverly’s Essential Accessories

What You Need:

  • Key Pendant: An antique silver-tone key pendant on a chain.
  • Black Leather Bracelet: Thin black leather cords wrapped around the wrist.
  • Backpack: Olive green canvas backpack.

How to Do It:

  • Scour for Treasures: Thrift stores and online antique shops are great places to find unique key pendants and vintage backpacks.
  • DIY the bracelet: Braid or wrap a length of black leather cord to create your own Beverly-inspired bracelet.

Bonus Tips:

  • Personalize It: Customize your backpack by adding patches or pins that reflect the "IT" theme or Beverly's personality.

From her floral dress to her practical boots, we've broken down the essentials of Beverly Marsh's look. Now it's your turn to embody her spirit of resilience! Let's move onto how you can master her mannerisms and personality for a truly convincing Beverly Marsh costume.

Beverly Marsh Cosplay

Take your Beverly Marsh costume beyond the visual! Truly stepping into her shoes means channeling her essence, bringing her to life through her mannerisms and attitude. Let's dive into the nuances that will make your transformation unforgettable.

How to act like Beverly Marsh at the Halloween Party:

Unyielding Courage

What To Do: Beverly Marsh may feel fear, but she never lets it control her. She confronts her challenges head-on, whether it's a terrifying monster or a bully.

How to Do It:

  • Posture: Stand tall with squared shoulders and a determined expression, even when feeling timid inside.
  • Voice and Words: Speak clearly and with conviction. Beverly doesn't back down from verbal confrontations.
  • Action over Fear: Remember, Beverly takes action despite her fear. Channel that bravery when interacting with others as her.

Bonus Tips:

  • Think of it like acting: Tap into those moments when you had to overcome a personal challenge to understand Beverly's courage.
  • It's in the eyes: Practice expressing that defiant glint Beverly flashes her enemies. A slight narrowing of the eyes and set jaw can communicate strength.

A Protective Spirit

What to Do: Beverly fiercely defends her friends, the Losers' Club. Whether it's physical protection or emotional support, she's always got their backs.

How to Do It:

  • Physical Awareness: Be mindful of where your fellow Losers' Club members are positioned – stand slightly in front of them as protection.
  • Watchful Gaze: When interacting with others, subtly keep an eye on the well-being of your "club".
  • Words of Support: Use encouraging phrases and compliments, especially if you sense one of your friends feeling uneasy or down.

Bonus Tips

  • Practice with Friends: Roleplay scenarios with fellow cosplayers to get comfortable with this protective stance.
  • Subtlety Matters: Beverly's protectiveness isn't overbearing. Keep your actions more about support than control.

Sass and a Touch of Rebellion

What to Do: Beverly's endured hardship, and a defiant streak runs through her personality. She doesn't always play by the rules.

How to Do It:

  • The Eyeroll: Perfect that subtle eye-roll for when confronted with ridiculousness or injustice.
  • A Hint of Sarcasm: Infuse a touch of playful sarcasm into your comments. Think, "Well, isn't this just lovely."
  • Don't Overplay It: Beverly's sass is balanced with sincerity. Keep it light to avoid becoming off-putting as the character.

Bonus Tips:

  • Source Inspiration: Rewatch scenes showcasing Beverly's sassy side, noting the vocal tone and body language of the actress.
  • Know your Audience: Gauge your environment. Tone down the sass in settings where being respectful is important.

Finding Moments of Joy

What to Do: Despite everything, Beverly still manages to find laughter and joy, especially with her friends.

How to Do It:

  • Genuine Smiles: Don't be afraid to break into a wide, genuine grin when interacting as Beverly.
  • Lighthearted Energy: Engage in playful banter or activities that spark laughter with fellow "IT" cosplayers or onlookers.
  • Relax: Beverly shows vulnerability and softness with those she trusts. Allow yourself moments of relaxed posture and quieter speech within the Losers' Club.

Bonus Tips:

  • Shared interests: If you know a fellow cosplayer shares your love for a specific band or hobby, work in subtle references as Beverly for playful connection.
  • The Power of Touch: A quick shoulder squeeze or playful shove with friends can showcase those bonds of the Losers' Club.

By channeling Beverly Marsh's courage, protectiveness, moments of sass, and her ability to find joy, you'll transform into a truly compelling portrayal. Remember, it's about finding the balance of these traits that makes her so special. Now, let's explore how you can make your Beverly Marsh part of an unforgettable group or couple's costume experience!

Couple, Group and Family Costume Ideas

Dive into the heart of Derry, Maine, with your friends and family by crafting group costumes that celebrate the unforgettable characters of Stephen King’s "IT", including the brave Beverly Marsh, the humorous Richie Tozier, the asthmatic Eddie Kaspbrak, and the terrifying Pennywise.

Couple Costume Ideas

Idea 1: Beverly Marsh and Ben Hanscom

The bond between Beverly and Ben is a poignant element of "IT", making this pair a favorite for couple costumes. Ben's character can be represented with a simple plaid shirt and jeans, symbolizing his humble demeanor, contrasted by Beverly's bolder look. This pairing works due to the deep connection and unspoken love that evolves throughout the story.

Idea 2: Beverly Marsh and Pennywise

For a chilling couple's costume, pair Beverly with her nemesis, Pennywise. The stark contrast between Beverly's human resilience and Pennywise's otherworldly horror creates a dramatic and eye-catching duo.

Idea 3: Cross-Universe Pairing

Consider a cross-universe pairing, like Beverly Marsh with another king of horror, such as Ash Williams from "Evil Dead". Both characters showcase bravery against terrifying odds, making them a couple that battles darkness with tenacity.

Group Costume Ideas

Idea 1: The Losers' Club

The heart of "IT" is the Losers' Club. Dressing as this band of misfits is a perfect group effort, easy to accomplish with casual '80s attire and a few signature pieces like Eddie's inhaler or Richie's glasses.

Idea 2: The Many Faces of Beverly

A creative group idea is to represent different stages of Beverly's life, from childhood to adulthood, showing her evolution throughout the series.

Idea 3: Horror Icons Assembly

Assemble a group of horror icons that includes Beverly, Grady Twins, Wendy Torrance, Carrie White, and other memorable characters from Stephen King’s universe, celebrating the author's contribution to the genre.

Family Costume Ideas

Idea 1: The Marsh Family

Though a darker theme, dressing as the Marsh family, including Beverly and her father, can be a deeply narrative-driven costume choice for a family.

Idea 2: Derry Locals

Create a broader theme of Derry locals, allowing family members of all ages to participate as various town residents, with Beverly as the centerpiece.

Idea 3: Stephen King’s Characters

For a larger family, select different characters from Stephen King’s novels. The variety of characters offers a range of complexity from easy to challenging, suitable for all ages and skill levels.

About Beverly Marsh

Beverly Marsh isn't merely a character in Stephen King's "IT"; she's a compelling figure that resonates far beyond the pages of the book and frames of the film. Let's explore her personality, her role in the narrative, and her lasting influence on fans.

Character Overview

  • Role in "IT": Beverly is the lone female member of the Losers' Club, a group of outcast children who become the only force standing against the monstrous entity known as Pennywise the Clown.
  • Played By: Sophia Lillis (young Beverly in "IT" and "IT: Chapter Two"), Jessica Chastain (adult Beverly in "IT: Chapter Two")

Background and Personality Traits

  • Personality: Resilient, protective, defiant, and capable of finding joy despite her hardships. She has a deep empathy, particularly for her fellow Losers.
  • Appearance: Known for her striking red hair, often styled in voluminous curls, as well as her simple, practical clothing such as her floral print dress.

Role in the Story

  • Major Plot Points: Her bravery is pivotal in both the children's initial stand against Pennywise and the final confrontation as adults. She is the one who rallies the Losers' Club when they've lost faith.
  • Impact on Narrative: Beverly represents a powerful counterpoint to the horrors of "IT". She demonstrates the power of love and friendship in overcoming evil.

Cultural Impact

  • Fan Reception: Beverly is a beloved character, widely cosplayed and admired for her strength and compassion.
  • Thematic Significance: She embodies themes of overcoming adversity, the importance of friendship, and challenging gender stereotypes.

With this deeper understanding of Beverly Marsh, you're well-equipped to bring her to life—whether through your costume or by channeling her captivating spirit.

Further Reading:

Additional Tips

  1. Makeup Tips: To enhance your Beverly Marsh costume, consider adding some subtle makeup touches. Apply a natural-looking foundation and add a touch of brown eyeshadow to create a soft, effortless look. Don't forget to use the brown eyeliner to create freckles on your cheeks for an authentic Beverly Marsh appearance.
  2. Accessories: While the key chain necklace and black leather bracelet are essential accessories, you can further personalize your Beverly Marsh costume with additional items. Consider adding a red ribbon in your hair or wearing a friendship bracelet to symbolize the bond between the members of The Losers' Club.
  3. Confidence and Body Language: Remember that embodying Beverly Marsh goes beyond the physical appearance. Pay attention to your body language and posture. Stand tall, exude confidence, and portray Beverly's resilience and inner strength through your demeanor. This will help you fully immerse yourself in the character and bring her to life at the Halloween party.
  4. Group Costume: If you're attending the Halloween party with friends or a group, why not coordinate your costumes to create the entire Losers' Club? Encourage your friends to dress up as other members of the group, such as Bill, Richie, Eddie, Mike, Stan, and Ben. This will not only make your costumes more impactful but also create a fun and cohesive group dynamic.
  5. Share Beverly's Story: As you interact with others at the Halloween party, take the opportunity to share a little bit about Beverly Marsh's character and her role in Stephen King's "IT." This can spark interesting conversations and help others appreciate the depth of the character you've chosen to portray.

Remember, the most important aspect of any costume is to have fun and enjoy the Halloween experience. Embrace the spirit of Beverly Marsh, channel her bravery, and create unforgettable memories as you celebrate this spooky holiday in style. Happy Halloween!


With her signature floral dress, fiery red hair, and resilient spirit, you now hold the keys to bringing Beverly Marsh to life. This guide has empowered you with DIY techniques, insights into her mannerisms, and even ideas for expanding the costume fun beyond a solo act. Whether you're confronting your own fears or battling with friends against the forces of darkness, your Beverly Marsh transformation awaits. Get ready to shine!

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