Can I do a Beverly Marsh costume without a wig if I already have red hair?

Yes. If your natural hair is already red or auburn and short to medium length, skip the wig entirely and just add some loose curls with a curling iron. That will look more natural than most wigs do anyway.

Beverly Marsh Costume From IT – Halloween 2026 Guide

Q: Is the Beverly Marsh costume still a good choice for Halloween 2026?

Yes, and for a specific reason: IT (2017) is one of the highest grossing horror films ever made, and the franchise stayed active through 2025 with the HBO prequel series It: Welcome to Derry, which keeps Pennywise and the Losers Club in the current conversation. Beverly is also the only girl in the group, so the red curls and floral dress read clearly even from across a party.

Beverly Marsh Halloween Costume Items

Beverly Marsh Halloween costume infographic showing floral v-neck dress, curly red wig, key pendant necklace, black bracelet stack, brown eyeliner, work boots, and olive green backpack

Beverly Marsh Costume Items

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Beverly Marsh IT Stephen King Losers Club

1 Floral V-Neck Dress (essential)This is the piece that sets the decade and the character in one shot. Look for a light-colored, short-sleeved mini dress with a small floral print, a V-neck, and a slightly flared skirt, not a modern fitted cut. Skip this and buy any random dress instead, and you’ve just made a girl in a wig.
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2 Short Curly Red Wig (essential)Color and texture both matter here. It needs to be short, auburn or red, and wavy rather than straight, since that’s what people register before they even notice the dress. A wig that’s too long, too straight, or too orange will read as “generic redhead” instead of Beverly specifically.
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3 Vintage Key Pendant NecklaceA thin metal chain with an ornate key charm hangs at chest height in most of her scenes. It’s a small detail, but it’s the kind of thing fans notice up close.
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4 Black Cord Bracelet StackA few thin black cord or leather bracelets on one wrist add texture without doing much on their own. Two or three is plenty.
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5 Brown Eyeliner PenUse it to dot on light freckles across the nose and cheeks. Set it with powder first, because plain eyeliner smudges fast once you start sweating on a dance floor.
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6 Brown Leather Work BootsHeavy, lace-up, and a little scuffed looks more accurate than a clean pair. Check your closet first.
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7 Olive Green Canvas BackpackMost people already own something close to this. Any olive green canvas bag with a darker bottom panel will work.
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How to Style the Beverly Marsh Halloween Costume

People notice the hair before anything else, so if the wig sits too high, too shiny, or too red-orange, the whole costume drifts toward “girl with a Halloween wig” instead of Beverly. The dress needs to hang loose and a little plain, since her whole look is meant to read as a normal kid’s outfit, not a statement piece. At a party, the failure mode is usually the freckles fading by hour two and the face going back to blank, which quietly undoes all the work the dress and wig were doing.

Beverly climbs into her own bathtub with a wad of toilet paper to clean blood off the walls that her father insists isn’t there, because she’s the only one in her house willing to believe her own eyes. That’s the whole character in one scene: she sees the thing everyone else denies, and she deals with it anyway.

Bobby pin the wig at three points, not one

A single pin at the front will hold for photos and then slide back the second you start dancing or hugging people. Pin it at both temples and once at the nape of your neck before you leave the house, and you won’t have to think about it again all night.

Test the freckle makeup under real light, not a bathroom mirror

Eyeliner freckles that look perfect under bathroom lighting can look muddy or too dark under a party’s warm bulbs or a phone flash. Do a test dot on your hand first and check it in the lighting you’ll actually be standing in, then set the whole thing with a light dusting of powder so it survives past the first hour.

Beverly Marsh Group Halloween Costume Ideas

Couple Costume Idea

Beverly Marsh & Ben Hanscom

Excellent couple idea, and it’s the one the story itself sets up. Ben spends his whole childhood writing Beverly an anonymous poem, and the two end up together as adults once IT is finally dealt with. Anyone who has seen either film will place this pairing without needing it explained.

Beverly Marsh Ben Hanscom

Duo Costume Idea

Beverly Marsh & Richie Tozier

Strong duo if Richie’s costume is built with the same care as Beverly’s, since his look relies more on personality than a single standout piece. It works well for two people who want to split the visual attention rather than have one costume carry the pair.

Beverly Marsh Richie Tozier

Group Costume Idea

The Losers Club

Excellent group costume, probably the strongest one on this page. Six distinct kids with six distinct looks means the group reads clearly even to people who haven’t seen the films in years, and there’s no single character who has to carry the recognition on their own.

Beverly Marsh Richie Tozier Eddie Kaspbrak Ben Hanscom Bill Denbrough Stanley Uris Mike Hanlon

Group Costume Idea

Brave Final Girls & Horror Heroines

Might work, but this one only lands with a crowd that already knows horror movies well. Beverly, Nancy Wheeler, Sarah Connor, Sidney Prescott, and Laurie Strode come from four different decades and four different kinds of horror, so the connection is thematic rather than visual. At a general party, expect to explain the theme more than once.

Beverly Marsh Nancy Wheeler Sarah Connor Sidney Prescott Laurie Strode

Beverly Marsh costume reference with olive green backpack and brown work boots from IT

Beverly Marsh Halloween Costume DIY Tips

Building the Look

This is a thrift-friendly costume. The dress and boots turn up regularly at second-hand stores, and the backpack is something a lot of people already own.

Floral dress: thrift stores usually have several options in October. Pick the plainest floral print you find, not the boldest one.
Wig: buy this one new. A cheap costume wig will look cheap, and the hair is the whole point of the costume.
Key necklace: any small ornate key pendant on a thin chain works, even a costume jewelry find.
Bracelets: cheap and easy to find. Don’t overthink this item.
Freckle makeup: a brown eyeliner pencil works better than a liquid liner for this. Sharpen it fine before you start.
Boots: check your closet first, then thrift stores. Skip anything with a heel, since Beverly’s boots are flat and practical.
Backpack: skip buying one if you already own a green or khaki canvas bag. Nobody will check the leather bottom panel that closely.

Playing Beverly at the Party

Beverly doesn’t perform bravery, she just keeps showing up to the scary thing when everyone else wants to leave. That’s a useful energy to bring to a party where things are getting awkward.

When someone asks who you are, keep it short: “Beverly Marsh. The Losers’ Club.” Let the wig do the rest.
If a conversation stalls, her line works as a genuine icebreaker: “Maybe there are just friends, people who stand by you when you’re hurting.”
She’s handy with a slingshot in the books and films. A prop slingshot tucked in the backpack strap is a small, specific touch that fans will clock immediately.
Don’t force the sad backstory into small talk. Nobody wants that at a party, and it’s not why people like this character anyway.

Beverly Marsh Halloween Costume: FAQ

How do I dress like Beverly Marsh for Halloween 2026?

The floral V-neck dress and short curly red wig are the base, since her hair color is what people spot first. Add the key pendant necklace, stack a few black cord bracelets, draw on light freckles with brown eyeliner, and finish with brown work boots and the olive green backpack. Skip the wig and most people will just see a normal outfit.

Is the Beverly Marsh costume still a good choice for Halloween 2026?

Yes, and for a specific reason. IT (2017) is one of the highest grossing horror films ever made, and the franchise stayed active through 2025 with the HBO prequel series It: Welcome to Derry, which keeps Pennywise and Derry in the current conversation. Beverly is also the only girl in the Losers’ Club, so the red curls and floral dress read clearly even across a crowded room.

What are Beverly Marsh’s most famous quotes?

Her most quoted line is: “Maybe there aren’t any such things as good friends or bad friends. Maybe there are just friends, people who stand by you when you’re hurting.” She also says “We’re the Losers,” “I wasn’t afraid enough anymore,” and “Nothing lasts forever.”

Who plays Beverly Marsh in the IT movies?

Sophia Lillis plays young Beverly Marsh in IT (2017) and IT Chapter Two (2019), with Jessica Chastain playing the adult version in the 2019 sequel (IMDb).

Does Beverly Marsh’s costume need to be scary?

No. Beverly’s whole look is a normal 1980s kid’s outfit. The horror comes from the story around her, not her clothes, so don’t add blood or gore unless you specifically want to reference one scene.

What is the bathroom blood scene, and should I reference it in my costume?

In the story, blood erupts from Beverly’s bathroom sink after Pennywise speaks through the drain, and her father can’t see it. It’s optional for a costume. A small red stain near the collar or a few fake blood drops on one wrist nods to the scene without turning the whole outfit into a gore costume.

Can I skip the wig if I already have red hair?

Yes. If your natural hair is already red or auburn and short to medium length, skip the wig and just add loose curls with a curling iron. It will look more natural than most wigs do anyway.